Chevy US Sales Down, Trucks and Crossovers Strong
Despite logging its best March for crossover sales and another month of forward momentum with its pickup lineup, Chevrolet’s U.S. sales were down slightly this past month. Chevrolet moved 173,886 units, a 3.2% year-over-year decline, as the final throes of poor winter weather spelled another lackluster month for cars industry-wide.
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The Trax, Traverse, and Equinox all had a stellar month of March. The Trax put forth its best month yet with sales totaling 4,026 units; the Traverse was up 17.9% year-over-year with 11,103 sales; and the Equinox was up a whopping 22% with 24,335 sales.
Sales of the Tahoe were slightly off the mark with 6,860 sales (down 5.1%), but the Suburban offset the difference with a 10.9% increase (3,310 units sold).
As could be reasonably expected, the Silverado lineup was strong with 45,193 units sold, up 7% over March 2014 figures. The all-new Colorado had a massive month with 6,621 units sold, the mid-size pickup’s best performance since its return to the market last year.
Apart from the Corvette—up 8.8% with 3,785 deliveries—no other Chevy mainstay was in the black for the month.
To date, Chevrolet has accumulated 476,556 sales in the United States, a 5.3% increase over the first quarter of 2014.
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