Chevy Wins Best Design Award 2017 for Bangkok Motor Show Booth
Chevrolet’s booth at the 38th Bangkok International Motor Show, bearing the theme “100 Years of Building the Future,” was named the winner of the Best Design Award 2017 for its simultaneous presentation of vintage vehicles and contemporary classics.
“We are very proud to win this award for the second year in a row,” said Chevrolet Sales Thailand Customer Experience and Marketing Director Una Tan. “At this year’s show, we are reiterating our commitment to offer the best experience and products to our customers. At our booth, we are providing them an immersive experience, from show and production vehicles to a heritage display and accessories corner.”
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At the show, which ran through April 9th, Chevrolet showcased a classic 1960 Apache truck alongside a new Silverado 1500 and the Colorado High Country STORM to make a connection between the company’s design a half-century ago to today. Visitors were able to have their photographs taken with the Apache and the Colorado High Country STORM using respective vintage and modern filters for posting on social media as part of the “Memories of the Journey” component.
Also available for spectators to behold was the 2017 Chevy Corvette Stingray, as well as the Grand Prix International Car of the Year Award-winning Colorado High Country and Trailblazer.
Chevrolet also took the opportunity of the Bangkok International Motor Show to show off the two new colors available for its 2017 Chevy Captiva—Black Meet Kettle Metallic and Abalone White Metallic. Chevy originally unveiled the latter color on International Women’s Day at a special event celebrating female innovation in the automotive industry.