Chevy’s Got Stacks on Stacks of J.D. Power Awarded Models in New Ad
Chevrolet is back with another entry in the “Real People, Not Actors” canon, this time showcasing just how many of their models finished first in the 2016 J.D. Power Vehicle Dependability Study. (Spoiler Alert: It was four, but the “real people” in the ad don’t seem to know that.)
Take a look:
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Hosted by the usual sandy-haired spokesman, this commercial begins with a focus group being asked a trick question—which car do they think was awarded the title of “Most Dependable” by J.D. Power?
The answer is revealed to be the 2013 Chevy Malibu, which took the title of Most Dependable Midsize Car.
But of course, it wasn’t the only 2013 Chevrolet model that finished first. The Camaro was also awarded, in the category of Most Dependable Midsize Sporty Car. And to illustrate that fact, the ground suddenly opens up like a Bond villain’s secret lair, and yet another car appears.
“Best of both worlds,” says some guy who doesn’t realize there are still 30 seconds left in this ad.
Next, the ever-expanding showcase grows to include an Equinox (Most Dependable Compact SUV) and a Silverado HD (Most Dependable Large Heavy Duty Pickup).
At the end, we’re reminded that Chevy has won more of these awards than any other brand.
It’s all well and good, but there is one curious thing about the ad: all of those awards were for 2013 models, because the Dependability Study is a measure of how well vehicles hold up after three years of usage. Yet this commercial is showing us the brand new 2016 models that are on sale now.
Perhaps Chevy is assuming that it’s latest iterations of the Malibu, Camaro, Equinox, and Silverado HD will defend their titles three years from now, but the whole thing seems just a tad bit misleading.
Still, that is a pretty cool Jacob’s Ladder of Chevys…
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- Patrick GrieveEditor
Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.