Chief Executive Sergio Marchionne Claims Fiat Chrysler Doesn’t Need New Partnership
Sergio Marchionne told dealers last month that Fiat Chrysler Automobiles does not need a partner to produce its future portfolio
For the past few months, the American car industry has been flooded with news regarding Fiat Chrysler Automobile’s hunt for a merger. Now, it looks like the Italian-American carmaker has changed its tune.
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In August, Fiat Chrysler held a dealer-only meeting in Las Vegas, Nevada to discuss the future of the brand. Sergio Marchionne, the company’s Chief Executive, took the opportunity to assure about 7,000 dealer employees that Fiat Chrysler Automobiles is perfect capable of producing its own portfolio without a partnership.
“We were told that the idea we can’t compete on our own was nonsense,” said one of the people who attended the product preview at the show. “The new models show there are no delays in the new models.”
The Chief Executive’s insistence of Fiat-Chrysler’s ability to stand alone is a great move forward, indicating that the company is perfectly capable of doing well in the market without any help.
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The new models Marchionne showed during this exclusive, dealers-only meeting is even better proof of the company’s competitiveness. These models include three Jeeps and a plug-in hybrid electric minivan. Dealers also got a glimpse of the next-generation Dodge Charger, which shows off significant design changes. With these new models, the Italian-American carmaker is sure to make a lasting impression.
News Source: The Wall Street Journal
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