Chinese Lincoln Sales Total 11,630 Units in First Year Abroad
Lincoln branched out beyond North America for the first time in company history this past year, delivering its MKZ, MKC, MKX, and Navigator to luxury-hungry customers in China and delivering a unique experience catered toward individual consumers. It was announced that Lincoln’s first year sales in China totaled 11,630, a good start for an ever-growing infrastructure.
Set to Debut This Week: The all-new 2017 Lincoln Continental
“We are very encouraged by the consumer response to Lincoln in China,” said Robert Parker, president of Lincoln China. “Our sales growth and rapid network development are proof that consumers are looking for a new way to shop for luxury products and they are finding it with Lincoln’s one-size-fits-one approach.”
Where Lincoln has only intended to open 25 Lincoln Store dealerships in the country throughout 2015, the final tally reached 33 locations across China. Three of these stores ranked among Lincoln’s 10 best dealerships in terms of total sales for the entire year, indicating that The Lincoln Way is a concept that is of great appeal to consumers in the country.
Lincoln recently launched The Virtual Lincoln Way in September, which allows interested customers to peruse its Lincoln Stores virtually and set up appointments. Lincoln intends to expand its presence in China to 60 dealerships across 50 cities by the end of the year, and it plans to add the new Continental to its growing lineup before 2017.
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