Chrysler Brand Earns 2016 Kelley Blue Book Brand Image Award
Kelley Blue Book is a name synonymous with “God” in the automotive world. This automotive information website has been around for decades—and it has abundance of knowledge to prove it. That’s why it’s important to pay attention to this company’s awards and their top choices for winners.
The Chrysler brand was recently named one of Kelley Blue Book’s top brands. The American carmaker received the “Best Car Styling Brand” title as part of the 2016 Kelley Blue Book Brand Image Awards.
“Receiving this award from Kelley Blue Book reaffirms the Chrysler brand’s long reputation as a leader in design, performance, and innovative technology, all at a great value,” said Tim Kuniskis, Head of Passenger Car Brands for Dodge, SRT, Chrysler, and Fiat. “This award is an honor for Chrysler as it is based on consumer perceptions of our brand.”
This Brand Image Awards look to recognize an automaker’s achievements in creating and maintaining brand attributes that are capable of attracting the attention of new car buyers. To determine the winner of this award, Kelley Blue Book evaluated new car buyer perception data and all brands among luxury, non-luxury, and truck shoppers. Chrysler’s recognition as the “Best Car Styling Brand” was helped in part by the 2016 Chrysler 300.
The 300 has received multiple awards over the past years, including being named JD Power’s 2016 US Initial Quality Study’s highest ranking Large Car and one of Ward’s 10 Best Interiors. This large sedan’s luxurious appointments and unbeatable performance makes it a truly unique vehicle in its segment.