Chrysler Brand Unleashes ‘Born Makers’ Campaign for 200 Sedan
To promote the all-new 2015 Chrysler 200, the Chrysler Brand is launching the “Born Makers” marketing and advertising campaign. This campaign features two commercials—one a 60-second spot and one a 30-second spot—and includes Hispanic, print, digital, social, in-theater, and out of home/transit extensions.
Check out the 60-second spot and the 30-second spot in the videos below:
Born Makers – 60-Second Spot
Born Makers – 30-Second Spot
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The all-new 2015 Chrysler 200 embodies this ideal. It’s a perfectly timed coming together of people, resources and spirit of the Chrysler brand.”
If the voice in the commercials sounds familiar, that’s because you’ve heard it before. (Logic.) It’s Kevin Yon, who was the voice behind the “Born of Fire” commercial that made its debut during Super Bowl XLV. You know, this one: The commercials also feature Detroit-born artist and singer, Mozella, as she performs Bob Dylan’s “Things Have Changed.”
But Chrysler’s promotion won’t stop there. The “Born Makers” campaign will carry over to FOX’s 24: Live Another Day. The 2015 Chrysler 200 is available at dealerships now.