Chrysler Celebrates Automotive Mothers in New Pacifica Video
Chrysler puts mothers who have developed automotive breakthroughs in the spotlight during its new advertisement
Yesterday, people across the country took the opportunity to celebrate the moms in their lives. Several companies took the opportunity to honor mothers on Mother’s Day as well.
One such company was Chrysler, as their advertisement, “Without Mothers,” showcased the technologies and achievements made by various mothers in the automotive world.
As the video begins, viewers observe a Chrysler Pacifica without windshield wipers, as the “Flower Duet” from the Léo Delibes opera Lakmé plays in the background. As the camera pans inside the minivan, it’s revealed that the Pacifica is also missing its GPS system and heating unit.
Finally, the Pacifica is shown without any of its exterior casing or styling. So what do all of these components have in common? They were all originally developed by moms.
Charlotte Bridgwood, a mother of one, invented an early version of the automatic windshield wiper for vehicles in 1917. Meanwhile Margaret Wilcox, who was a mother of five children, designed the first heating system for cars.
Austrian and American film actress Hedy Lamarr, a mother of three and famous for her roles in motion pictures like Samson and Delilah, is also honored for her advancements in the field of wireless technology. Along with composer George Antheil, Lamarr helped to develop a radio guidance system to assist the Allied troops during World War II. This technology would be the first step toward today’s modern Wi-Fi and GPS technologies.
Finally, the Chrysler spot gives special recognition to Helene Rother. A mother of one, Rother was the first woman to work as a automotive designer, joining General Motors in 1943. She would also go on to design for Nash Motors.
To see the entire advertisement, you can watch the video below:
Without these incredible women and mothers, we wouldn’t have all of the incredible amenities and technologies featured in today’s modern vehicles. That’s certainly something worth celebrating.