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Chrysler Group Appoints Reid Bigland Head of Alfa Romeo Brand

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Chrysler Group today announced that it has appointed Reid Bigland Head of Alfa Romeo Brand in the NAFTA region. Bigland will also keep his title of Head of U.S. Sales and President and Chief Executive Officer of Chrysler Canada, as well his position as a member of the NAFTA Leadership Team and the Fiat Chrysler Group Executive Council. In other words, we hope Reid is hungry because there’s a lot of stuff crammed onto his plate.

Chrysler Group Appoints Reid Bigland Head of Alfa Romeo Brand

Chrysler Group appoints Reid Bigland Head of Alfa Romeo Brand.

Robert Hegbloom will then assume the role of Head of Ram Truck Brand, becoming a member of the NAFTA Leadership Team as well. Previously, Hegbloom served as Director of Ram Truck Brand, having joined Crysler in 1986.

Chrysler Group Appoints Reid Bigland Head of Alfa Romeo Brand | Robert Hegbloom

Robert Hegbloom becomes Head of Ram Truck.

Both appointments went into effect today.

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In one of the windiest statements ever on an executive shuffle, Sergio Marchionne, Chairman and CEO, Chrysler Group and CEO of Fiat S.p.A., said, “I am delighted to be able to announce these appointments. Reid has demonstrated exceptional leadership skills in managing Chrysler’s consistent rise in sales and market share in both Canada and the U.S. The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C.  Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid’s seniority and experience are ideal for the significant task that is now getting underway.”

Likely after a deep breath, he continued, “Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid.”

And because Marchionne evidently loves the spotlight, he went on, “These appointments are a clear reflection of the value we at Chrysler place on people development and the nurturing of leadership skills.  Both Reid and Bob have grown tremendously as leaders in the last five years, and the time has come for them to have expanded leadership roles.”

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