Chrysler 200 History
The Chrysler 200 is a compact executive car and Chrysler’s lowest priced model. Built to replace the Chrysler Sebring, the 200 was built from the Sebring platform and originally retained many of its features.
The 200 name first appeared on a prototype hybrid vehicle shown at the 2009 North American Auto Show in Detroit and was called the 200C. It was later decided that the 200C as it was, was impractical.
Instead, the first generation 200 was built from the Sebring platform in 2010, but included several cosmetic and powertrain changes. Chrysler’s new Pentastar 3.6 L V6 engine was offered along with a six-speed automatic transmission, generating 283 hp and 260 lb-ft of torque. Additional changes included stiffer body mounts, a softer ride rate, revised suspension geometry, a new rear sway bar, and upgraded tires.
The 200 also added more premium features than the Sebring, to include LED lighting, thicker seat cushioning, higher quality materials, and new standards to decrease noise, vibration, and harshness.
The 2015 Chrysler 200 is the second generation model, and was revealed to the public on January 13th, 2014.
Chrysler 200 in the Media
Chrysler has a brilliant marketing strategy, and over the last few years has created a new message. The tagline “Imported from Detroit” conveys the message that we don’t need to cross an ocean to obtain luxury – it’s available right here in our backyard.
Chrysler launched this campaign in their 2011 Super Bowl commercial, which featured Detroit-native Eminem and the Chrysler 200. The compelling commercial paid tribute to Chrysler’s industrial roots and captured the attention of a whole new, younger generation across the country.