Chrysler PacifiKids Ad Campaign Promotes 2017 Pacifica Minivan
Chrysler is determined to let the industry know that the 2017 Chrysler Pacifica is the best minivan in the industry—and what better way to do that than to use kids? In the brand’s newest Pacifica advertising campaign, Chrysler has hired the PacifiKids, a group of three children that know everything there is to know about the Pacifica, to school adults on the wonders of the minivan’s innovative technologies.
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The Chrysler PacifiKids consist of Izzy, who is 10 years old; Miles, who is 11; and Harper, who is 8. These three pint-sized humans know more about the all-new 2017 Chrysler Pacifica than even some automotive experts. In the most recent video to promote the Pacifica, the PacifiKids give Brooklyn Decker, the gorgeous new mom/actress known for parts in Netflix’s Grace and Frankie and What to Expect When You’re Expecting, the lowdown on the Pacifica minivan’s innovative technologies.
VIDEO: See Brooklyn Decker Get Schooled
“Let’s not kid ourselves—we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,” said Tim Kuniskis, Head of Passenger Car Brands for Dodge, SRT, Chrysler, and Fiat. “Our new digital and social campaign introducing the PacifiKids playfully acknowledges this fact. First-time mom Brooklyn Decker is the first to be featured in our on-going video series with the PacifiKids to educate and reinforce to parents how and why the all-new 2017 Chrysler Pacifica—which adds 37 minivan firsts for an unprecedented total of 115 innovations to transform the minivan segment—is the perfect automotive tool for the family.”
The PacifiKids’ series will have a total of three videos, which will debut in the coming weeks. Along with these videos, the three Pacifica experts will also make special appearance at a variety of family events across the country this summer, explaining to people why the 2017 Pacifica is the best vehicle for families.