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Dallas Lincoln Experience Center Open at The Star in Frisco

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Lincoln Experience Center

Heads up, lovers of luxury in Dallas: there is a new Lincoln Experience Center open at The Star in Frisco. Is it fancy? Oh, it’s fancy.

The second Lincoln Experience Center opened up in August at the world headquarters and practice facility of the Dallas Cowboys, the team The Lincoln Motor Company represents as its official luxury vehicle. Lincoln’s commitment to the Dallas-Fort Worth region stems from its position as the second-fastest-growing luxury vehicle market in the country. The fastest-growing market is California, which is not surprisingly the home of Lincoln’s first Experience Center.

“Lincoln looks forward to providing clients in the Dallas-Fort Worth area the personalized experiences and services they expect and deserve,” said Lincoln Motor Company President Kumar Galhotra. “We’re excited about showing them all Lincoln has to offer.”

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Lincoln Experience Center

Unlike a traditional dealership setting, the Lincoln Experience Center represents a high-luxury, low-pressure learning experience for those interested in converting to the Lincoln brand or upgrading into a new vehicle. Features include a spacious connectivity lounge and displays of current and forthcoming products like the 2018 Lincoln Navigator.

Those interested in taking the next steps toward ownership can arrange a personalized test drive with a Lincoln Experience Center host, and subsequently introduce interested parties to dealerships proper to make ownership a reality. The Star is also the home of the Omni Frisco Hotel, which also calls Lincoln its official luxury vehicle.

“We’re continuing to personalize the experiences of our clients,” said Galhotra. “Our exceptional vehicles are now matched with world-class service.”

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