Disney’s Muppets and Toyota Team Up on an Unforgettable Ride to the Super Bowl
Toyota is teaming up with Disney’s Muppets to promote the launch of the all-new 2014 Toyota Highlander as well as the release of the Muppets’ newest movie, Muppets Most Wanted. Disney’s Muppets will hit the road with former NFL player-turned-actor, Terry Crews, in Toyota’s new commercial for the 2014 Toyota Highlander on February 2 during Super Bowl XLVIII Sunday.
This campaign, titled “Joyride,” promises to be anything but boring as the Muppets Crew tries to teach Terry Crew’s character a thing about “uborifying” his life. According to Jack Hollis, vice president of Toyota Division Markets at Toyota Motor Sales, “Our game-day spot shows how Toyota Highlander puts the ‘fun’ in function. Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.”
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The commercial is not the only part to this campaign. In addition to this, on February 2, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander. Fans are invited to chat live with the Muppets via social media by tweeting @Toyota or using #NoRoomForBoring.
“We all grew up with Kermit and the Muppets, and that makes Toyota’s collaboration with Disney very special for us,” said Hollis. “The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride.”
Check out the trailer for the Muppets and Toyota collaboration below:
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