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Dodge Brings Back Classic Plum Crazy Exterior Color for 2016 Challenger & Charger

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The Purple Plum Crazy Exterior Color

The new Plum Crazy exterior color for the 2016 Challenger and Charger channels the models’ heritage

Dodge is going a little crazy—Plum Crazy, that is. The American carmaker recently announced it will be reintroducing the purple Plum Crazy body color on the 2016 Challenger and 2016 Charger models at the Woodward Dream Cruise.

This striking purple exterior color, which truly turns heads, harkens back to the good ole days (a.k.a. the 1970s), when carmakers didn’t care about fuel efficiency and consumers wanted to stand out even more on the road.

More photos of the Plum Crazy exterior color:

“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, Dodge and SRT President and Chief Executive Officer.

The standout purple color is back for a limited-production run. It will be available on the following 2016 Dodge Challenger and Charger models:

  • Challenger: SXT Plus, R/T, R/T Plus, R/T Classic, R/T Shaker, R/T Plus Shaker, R/T Scat Pack, 392 HEMI Scat Pack Shaker, SRT 392, and SRT Hellcat
  • Charger: SXT, R/T, R/T Road & Track, R/T Scat Pack, SRT 392, and SRT Hellcat

Plum Crazy will be available to order in September. Production for models featuring the limited color will begin this November with availability only lasting until the end of the year.