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Dodge Debuts Vintage-Inspired Exterior Hues for 2017

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Dodge Heritage Paint Colors

Here’s a glimpse at a few of the heritage-inspired paint hues

It’s no secret that Dodge’s legacy stems from the muscle car era, so it’s only appropriate that the American carmaker has an exterior color lineup to match its past. That’s why the Dodge brand has introduced a pallet of paint names that are derived from the brand’s colorful heritage.

Along with multiple new hue names, the brand has also added Green Go and Yellow Jacket colors to a lineup of limited-production hues, which currently include Plum Crazy, Sublime, and Go Mango.

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“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler, and Fiat. “For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint—these names resonate with our customers, speaking to their personality, their car passion, and their love of their Dodge.”

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Many of the names chosen originate from the iconic muscle-car era. There have already been multiple color hues to return from this time, including Go Mango, Plum Crazy, Top Banana, HEMI Orange, and Panther Pink. Now, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey, and Grand Caravan will have a number of new colors to choose from this fall, including the following:

  • Redline 2K
  • Blu By You
  • Stout Brown
  • White Knuckle
  • Redline 3K
  • Maxium Steel Metallic
  • Bomber Brown
  • Vice White
  • Octane Red
  • Yellow Jacket
  • Granite
  • White Noise
  • TorRed
  • Olive Green
  • Billet
  • Blood Orange
  • Green Go
  • Black Onyx
  • Go Mango
  • Destroyer Gray
  • DB Black
  • Contusion Blue
  • Bruiser Gray
  • Pitch Black