“Dodge Power Rallye Tour” Kickstarts the Summer in March
This past weekend, the “Dodge Power Rallye Tour” kicked off at the ninth annual Spring Festival of LX vehicles in Irvine, California. The stop is the first in a line of events taking place across the country this summer at various car club gathering, cruise nights, outdoor concerts and festivals, state fairs, and trendy locations.
The “Dodge Power Rallye Tour” will showcase the brand’s entire 2014 lineup, from favorites such as the Dart and Durango to special editions like the 100th Anniversary Edition Charger and the Challenger R/T Shaker. There will be more than 50 event locations across the country; all will feature interactive games and opportunities to enter the 2014 Chrysler Group National Giveaway, and most will allow enthusiasts and potential customers to take test drives.
“Dodge, recognized by Fast Company as one of the ‘World’s 50 Most Innovative Companies,’ is celebrating its 100th anniversary this year,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC, in a press release. “What better way for consumers to experience firsthand the best-in-class features, performance, fuel economy, and technology of our 2014 Dodge lineup, than to bring the vehicles right to them.”
The “Dodge Power Rallye Tour” will appear at such events as Viva Las Vegas Rockabilly Weekender (April 17-19), Taste of Omaha (May 30-31), Ohio State Fair (July 23-24), the Woodward Dream Cruise (August 16), and select Motley Crue: The Final Tour dates.
Stay tuned to The News Wheel for more information on the “Dodge Power Rallye Tour” and when you can expect it to roll into your neck of the woods!