Dodge Unleashes “The Legend of the Dodge Brothers” Ad Campaign
Promotes all-new 2015 Challenger
The 30-second spot is called “Ballroom – They Dreamed Big” and takes us back to a swinging party a century ago, where the two Dodge brothers, Horace and John, are living it up and celebrating life, dancing, being tossed into the air, and at one point even knocking over shot glasses with some type of ball in a makeshift bowling game.
There is also a 15-second spot that humorously states that it made sense to measure a car’s power in terms of horses back when the Dodge brothers started out, but now, it’s a different story.
“Dodge has a very specific DNA, a bloodline that traces back to the Dodge brothers’ passion for making great cars,” commented Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The new campaign captures the spirit of innovation and enthusiasm the Dodge brothers had when they founded the brand 100 years ago. Everything Dodge does today honors John and Horace Dodge’s legacy. Their spirit lives on through this campaign and the Dodge vehicles of today.”
Discover “The Legend of the Dodge Brothers” in the two clips below: