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Dodge Wants You to Name the New SRT Viper Color

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Name the new SRT Viper Contest

What would you name the new SRT Viper color?

Whether you consider yourself an automotive enthusiast or just someone that likes cars, you know that the pinnacle of American muscle today is the Dodge SRT Viper. How would you like to be able to leave your mark on a racing icon and a titan of horsepower?  The SRT Viper Color Contest is giving you the chance to do just that.

If you’ve seen pictures of all-new 2014 Dodge SRT Viper, chances are it was sporting a fresh coat of neon blue paint.  Looks good, right?  Well, Dodge doesn’t know what to call that unique shade of blue, and if you do, you could win yourself a trip to the 2014 Rolex 24 Hours of Daytona at Daytona International Speedway.

Name the SRT Viper Color

Name that color: the new SRT Viper color, that is.

You can enter your color name online, along with your name, email address and zip code.  Then, on November 4, Dodge will pick its three favorites for fans to vote on.

“The SRT Viper Color Contest gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, President and Chief Executive Officer – SRT Brand and Motorsports for Chrysler, in a press release.

“Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”

We know; you wanted to be able to win a Dodge Viper (so did we), but a trip and having your color name attached to a legend is pretty cool too.

  • larry becker