The News Wheel

Dodge’s Return to NASCAR Will Not Happen in 2014, Says SRT CEO

Decrease Font Size Increase Font Size Text Size Print This Page

Dodge’s Return to NASCAR

If you’re a Dodge stock-car enthusiast who is looking for the brand to celebrate the 50th anniversary of their Gen II 426 HEMI and its NASCAR dominance with a repeat performance, you’re going to have to keep waiting. After pulling out of NASCAR following its 2012 Sprint Cup championship behind the driving of Brad Keselowski and Team Penske, Ralph Gilles—President and CEO of SRT Brand and Motorsports for Chrysler Group LLC—tells FOX Sports’ Lee Spencer “the timing isn’t right” for Dodge’s return to NASCAR.

Dodge’s Return to NASCARHowever, there is something of a silver lining in the fact that Gilles didn’t completely close the door on the possibility of a comeback for the bulls-eye brand and acknowledged the longing of their fanbase.

“We haven’t forgotten about NASCAR,” Gilles told FOX Sports’ Spencer on Friday. “We have a lot of pressure on our capital right now. The Dodge brand has a new chief (Timothy Kuniskis, president and CEO of Dodge Brand), right? He’s an enthusiast. He owns a Charger himself, it’s his daily drive. He has an older one and a new one. He gets it. He understands.

RELATED: 2013 Dodge Charger Trims and Specs

Dodge’s Return to NASCAR“But timing is everything. To get back in the sport is not an insignificant investment. It’s something that we’ve said no to. This year is out of the question, but the future, anything could happen. The fans want us back, so we’ll see.”

One thing necessary for Dodge’s return to NASCAR will be a strong partner, akin to what the brand had previously with Team Penske and Evernham Motorsports.

According to NBC Sports, NASCAR CEO and Chairman, Brian France, mentioned during the December Champions Weeks festivities in Vegas that there was room for more manufacturers in the Sprint Cup series. With any luck, it won’t be too long before Dodge finds itself in the victory circle at a NASCAR event once more, but it will certainly only happen on Dodge’s time.

What would it take to make Dodge’s return to NASCAR a success? Let us know what do you think in the comments!

  • Laurin Hinson

    Need a Dodge Charger in the Nascar Sprint lineup. Races will be more exciting!

  • Steven Wilkerson

    wtf? i spend $400,000 in 2012 on dodge and chrysler from a 200s to ram 5500’s for my wreckers and you ceo;s cant get your heads out of your rears and put a damn team together! who gives a damn about the viper road course B.S. get back to nascar. Steve Austin, Tx.

  • Richard Brown

    NASCAR needs Dodge as much as Dodge needs NASCAR. Dodge adds more excitement to racing with its style which is lacking now in NASCAR. I am not a Dodge owner but do like the Brand and it belongs there as much as Chevy, Ford, and Toyota.

  • Tony Kotevski

    1. The Greatest Name in cars (DODGE) is 100 years old and
    2. The Gen II 426 Hemi victory of Richard Petty (The King) will have its 50th at the next Daytona 500 2014.
    3. The Saturn 1 rocket (predecessor to the Saturn V moon rocket) was built by Chrysler 50 years ago.
    4. Obama sold this proud American history of Chrysler to Italy’s Fiat. Without good reason.

    No wonder there isn’t a Dodge NASCAR team in 2014 on the 50th anniversary of the HEMI kicking butt at Daytona in 1964. If you cant see the marketing advantage of a win on this anniversary in 2014 you should not have the a job at Chrysler or Dodge.

  • Kyle Johnson

    Tony…you do know that the President of the United States can’t just up and sell corporations to people, right? If anything, wouldn’t it be more apt to say that Fiat bought them out of their government debt and helped bring them back to prominence?

    No Dodge in NASCAR this year? Thanks Obama.

  • Billy John

    It’s empty w/o the great Chrysler cars in NASCAR. Exec’s. find a way to also make some money with having a car to enter!

  • Steve

    I’ve been a life-long Chrysler only consumer. Now, I won’t buy a Chrysler product nor will I watch any NASCAR event until Dodge returns. Currently NASCAR is dead to me, and I was a huge fan. I quit watching as soon as the announcement was made. I didn’t even watch the rest of the season that ended with Brad K and Dodge winning the championship!

  • Jeff

    The only reason i watch nascer is because dodge came back and i realy like Brad K putting the dodge brand in the championship. i will not watch until they return to nascar they should be in the race more then a toyota. I dont know why nascar aint trying to get them back racing. it is sad because they have realy cool cars out and nascar is a great place to show them off.

  • tom prager

    stopped watching nascar when dodge pulled out. when dodge returns so will i.

  • George

    Have not and will not watch a minute of Nascar until Dodge returns. Penske went to Ford because he thought he would never win a championship with just himself running Dodge’s and won rite after signing with Ford. Thanks Roger how you making out since. Sickening how Nascar sold out to Toyota and has gone from fastest growing sport to lots of empty seats since turning into Toyota Cup. I would think some folks ought to put heads together and figure out how to get it done.

  • David McCranie

    You don’t see as many fans in seats at nascar or hear as much talk about nascar since Dodge is not running there anymore. I myself, lost interest in nascar. I own Dodge SRT Challenger, love it and would buy another. You would have more sales if Dodge were back into the racing circuit of nascar. Look at the stats of nascar attendenance at tracks and you will agree.

  • gary b

    dodge really makes only one engine that they put in most trucks and cars…HEMI..nascar does’t want the it, it would once again dominate nascar, chevy and ford and toyota would also hate to see it….

  • R.Redglare

    NASCAR shift from product to driver importance blows. And no Dodge? That blows.
    Face it France….the less American iron, less spotlight on brand, the more NASCAR blows.
    Surprised that there is no ‘Happy Finish 500’.