Does It Surprise Anyone that Subaru Won 5 Most Loved Vehicle Awards?
When an automaker goes beyond satisfying their customers and starts making them love the experience of owning their vehicles, that’s when customer loyalty begins and sales increase.
Well, at least that’s what automotive researcher Strategic Vision says anyway.
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Each year Strategic Vision publishes its Customer Love Index (CLI). This report is designed to show the amount of love that owners have for a particular vehicle. In order to come up with these ratings, the company surveyed buyers about their overall ownership experience.
The five key factors measured include overall feelings, vehicle emotional delivery, advocacy, total quality impact, and total value index. The latter measures the owner’s feelings about what they received in exchange for what they sacrificed. In addition, this study looked at data from 120 unique aspects of vehicle ownership. People who took the survey were asked to rate their experiences on a scale from 1-7. A score of 7 meant they loved it, while a score of 1 signified they hated it. That means a score of 4 was satisfactory.
The Subaru WRX was the Most Loved Midsize Car, the Subaru Outback was the Most Loved Midsize Multifunction Car, and the Subaru Crosstrek was the Most Loved Entry CUV. Furthermore, the Subaru Legacy and Crosstrek were both Mass-Market Winners among millennial buyers.
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News Source: Strategic Vision