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Dongfeng Nissan Launches Venucia e30 in China

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Venucia e30

The Venucia e30

The Dongfeng Nissan Passenger Vehicle Company has launched its first all-electric vehicle, the Venucia e30. The e30 will begin hitting the market with a price tag of 267,800 RMB (around $43,687 USD) in nine major cities throughout the country: Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Wuhan, Tianjin, Zhengzhou, and Hangzhou. The e30 is ostensibly a rebadged built-in-country version of the LEAF, and it is the first shot in Nissan’s plans to own one-fifth of China’s EV market by 2018.

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“With Nissan Global’s advanced technology, sales experience and know-how of electric vehicle, the Venucia e30 has been locally developed through our careful studies about market situations and consumer needs in China,” said Jun Seki, President of Dongfeng Motor Co., Ltd. (DFL), Nissan’s joint venture with Dongfeng Motor Group Co., Ltd.

What the Venucia e30 aspires to do is make electric vehicles more viable in a country where the air is polluted enough to be considered a carcinogen. Despite the soaring success of the Chinese auto market, electric vehicles have struggled to find their footing.

The e30 is said to harmonize driving range, charging speed, and affordability into a wagon that has enough appeal to the naked eye to take off with drivers in and of itself.

Further incentivizing the purchase of the e30 is its eligibility for tax exemption through the Chinese government’s support of new energy vehicles.

“With the support from the local governments, local authorities, utility networks and many other stakeholders, we are poised to promote the use of electric vehicles across China for a more sustainable society,” said DFL-PV Managing Director Susumu Uchikoshi. “We believe that e30 will be the choice of many Chinese consumers.”

If the Venucia e30 takes off, it could mean big things for Nissan’s presence in China and for a shift in consumer considerations in the region. Stay tuned for more information as it develops!

Gallery: Venucia e30

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