Drugged Driving Suit Helps Ford Show Teens the Benefits of Driving Sober
Ford really wants to impress upon kids that driving under the influence of drugs is a horrible idea. To do so, the automaker worked together with the Meyer-Hentschel Institute to craft the Drugged Driving Suit, which will be worked into the Ford Driving Skills for Life program moving forward.
The Drugged Driving Suit is said to simulate the effects of cannabis, cocaine, heroin, and Ecstasy. By having teen drivers wear the suit and endure the feeling of decreased motor skills and slowed response time, it hopes to deter younger drivers from ever getting behind the wheel under the influence.
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Video: An Overview of the Drugged Driving Suit
“Driving after taking illegal drugs can have potentially fatal consequences for the driver, their passengers, and other road users,” said James Graham, global program manager for Ford Driving Skills for Life. “We have already seen first-hand the eye-opening effect that our Drunk Driving Suit has had on those who wear it, and are confident that our new Drugged Driving Suit will have a similar impact.”
Ford revealed the aforementioned Drunk Driving Suit last year as part of the Ford Driving Skills for Life program.
A recent NHTSA study determined that 18% of all motor vehicle driver deaths involve the use of drugs other than alcohol.
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