Encore Gets Back on Track, Leads Buick to September Sales Gain
Buick sales rose 14.1% in September as retail and commercial sales totaled 20,922 units. Retail sales rose 6.7% at 17,199 units.
After seeing its first month without a year-over-year increase in three years in August, the Encore got back on track with sales of 7,297 units, up 29.7%. Retail sales were up 28%. Through nine months, sales of the Encore are up 14.6% at 56,484 units, and retail sales are the best the crossover has seen through the first nine months of any year.
More on the Buick Encore: How it has conquered the small SUV segment one month at a time
Sales of Buick’s two newest vehicles—the Cascada and Envision—were once again strong in September. Cascada sales totaled 470 units, bringing its to-date total to 5,796 units. Envision sales totaled 1,648 units, bringing to-date sales to 6,126 units.
Sales of the Enclave were down 16% at 3,973 units. Through nine months, Enclave sales are down 13% with 40,703 units delivered.
Verano sales were up 65.3% at 3,929 units, pushing sales through September to 25,368 units and a 1.5% year-to-date increase. Sales of the Regal were down 1.9% at 1,696 units, but sales through the first nine months are up 9.6% at 15,461 units. LaCrosse sales were down 50.8% at 1,909 units, and sales through nine months are down 39.1% at 19,829 units.
Thanks to the Encore, the success of the brand’s two new lineup additions, and the steady performance of the Regal and Verano, Buick’s US sales are up 1.2% through September at a total of 169,767 units. Buick notes that year-to-date retail sales are the best it has seen since 2005.
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