Encore Leads Buick to Big Gains in March, First-Quarter Retail Increase
Buick had a positively massive March, delivering a total of 20,957 vehicles in the United States for a year-over-year increase of 15.1% and its best overall performance for the month since 2006. The brand set its best March retail mark in 12 years with 19,257 units sold, up 22.1% year-over-year.
As could be expected, the carrier of the lion’s share was the Encore. The crossover’s sales were up 29.1% year-over-year with a total of 8,293 units, and it set a new March benchmark at retail with a 17% increase. With 20,079 total deliveries through March, the Encore accounts for around 40% of all Buicks sold in the United States in the first quarter in addition to setting a new quarterly record.
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Sales of the Envision continue to climb, coming within a couple hundred units of being the Buick brand’s second biggest volume seller in March with 3,584 vehicles delivered and achieving its best month at retail since launch. Through March, Envision sales total 8,910 units. Enclave sales were down 26.3% at 3,772 units.
Sales of the LaCrosse and Regal both increased overall in March, with the former up 2.4% at 2,330 units and the latter up 4.5% at 1,334 units. Retail sales of the LaCrosse were up 60%, and retail sales of the Regal were up 7%. Sales of the Cascada declined 38.8% year-over-year, and sales of the Verano were down 50.2% at 1,146 units.
Through the first quarter of 2017, Buick sales are down 7.5% at 50,205 units delivered. Retail sales, however, have increased 3.9% at 47,334 units to achieve the highest mark since 2004. Retail crossover sales are up 29% through three months.
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