Explore the True Strength of the Silverado
Chevy has been pushing hard the pure strength of the Silverado, first with the Toughnology concept and now with its most recent media release that lists out the five ways that the Bowtie Brand builds strength into the core of its beloved pickup. The emphasis on the strength of the Silverado is well-timed, as Ford is getting ready to put out the 2015 Ford F-150, strong and aluminum.
“Every element in the Silverado is designed to get the job done for our customers, year after year after year,” explained Sandor Piszar, Chevrolet Truck Marketing’s director. “We’ve engineered new technologies to take Silverado to higher levels of capability and efficiency, but never at the expense of the trust owners have put in it.”
Check out the five facets of the strength behind the Silverado:
- Fully Boxed Frame: Chevy explains that the frame is the reason that the Silverado reliably remains on roadways for decades. The frame allows for maximum hauling capability and, of course, keeps occupants safe in the event of an accident.
- High-Strength-Steel-Reinforced Body Structure: Chevy is super proud of its high-strength steels (evidenced by the fact that the brand is holding onto it so dearly as Ford and even Ram look to aluminum). Chevy believes that this steel is what helped the Silverado become the only full-size pickup to get 5 stars from the National Highway Traffic Safety Administration.
- Tough Cargo Box and Tailgate: The Silverado’s cargo box make transporting whatever you need incredibly easy—well, easier than it could be.
- Advanced Small-Block Engines: The Silverado’s engines deliver on power, but they are also surprisingly incredibly efficient. For 2015, drivers can choose among a 4.3-liter V6 (285 hp and 305 lb-ft of torque), a 5.3-liter V8 (355 hp and 383 lb-ft of torque), and a 6.2-liter V8 (420 hp and 460 lb-ft).
- Long-Lasting Duralife™ Brake Rotors: The Silverado comes standard with four-wheel disc brakes that feature Duralife™ brake rotors for up to two times the service life of typical brake rotors.
Photo Source: GM