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Fans Create Virtual Reality Concept Cars at Nissan’s Tokyo IDx Kiosk

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Historically, visitors to large-scale auto shows are only ever able to ogle the creations of the auto industry’s most creative minds. At the recent Tokyo Motor Show, the Nissan IDx kiosk allowed showgoers to design unique cars all their own with a co-creation process supported by the Oculus Rift’s virtual reality technology.

Nissan virtual reality concept carsThe very idea of co-creation seems to be at the heart of the recently revealed IDx Freeflow and IDx NISMO concepts, both of which made their debuts at the same Tokyo Motor Show. The IDx NISMO itself carried the look of a vehicle pulled straight from a video game racing simulator. Nissan, not content to show the public what is possible, aspired to let them have a hand in it. Partnering with AKQA, Nissan built a virtual world that allowed visitors to the IDx kiosk the opportunity to create their own virtual reality concept cars.

Visitors could put on the Oculus Rift headset to enter the fully realized virtual world; from there, they were presented with a bare Nissan IDx concept car chassis, upon which they would place parts and features based on their specific needs. All in all, more than one hundred unique virtual reality concept cars were created at the IDx booth and posted on social media.

“At Nissan we are always looking for the most innovative and engaging ways of delighting our customers. From the external design of our vehicles to the quality and feel of the materials within, to the technology we use to enhance the driving experience, innovation is what drives us” said DeLu Jackson, Nissan’s global head of digital strategy, in the automaker’s press release. “Our presence at motor shows and customer-facing forums is no different; we want to use groundbreaking technologies innovatively to delight existing and new customers of our brand.”

With the theme of co-creation looking to carry Nissan’s brand image for the foreseeable future, we’d like to know what you value most in a vehicle. Leave us a comment and let us know!

  • GarciaNissan