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FCA Announces the Fifth Annual “Drive for Design” Contest

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The 2017 "Drive for Design" competition challenges young designers to develop a Dodge vehicle 30 years in the future

The Fifth Annual "Drive for Design" contest from FCA

The Fifth Annual “Drive for Design” contest from FCA

When talented students with a knack for design put their minds to it, they can create some pretty incredible things. Fiat Chrysler Automobiles recognizes this, and it wants to provide those students with an outlet to really show what they are capable of. That is why the automotive group created the “Drive for Design” contest.

“Drive for Design” was founded in 2013 as an means to reward young designers for their incredible skills and prowess. Five years later, the “Drive for Design” competition is still going strong.

Earlier this month, FCA announced the Fifth Annual “Drive for Design” contest.


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The prompt for the 2017 “Drive for Design” competition will be involve participants designing a Dodge vehicle that would theoretically be released 30 years in the future. Young designers will have to apply what they know about current automotive trends in order to predict what a vehicle that is still 30 years off in the future would look like.

The competition is open to any U.S. high school student currently between the 10th and 12th grade. The contest was launched on February 7, and entries are due no later than April 28.

The winners of the “Drive for Design” competition will be announced on June 16 during the EyesOn Design Vision Honored Black Tie and Silent Auction. EyesOn Design, a nonprofit organization based out of Detroit, will serve as a partner for the competition, as will Lawrence Technological University, a private university located in Southfield, Michigan.


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The student who submits the winning design will receive the following prizes:

  • A $50,000 scholarship to Lawrence Technological University (The eligible student must currently be a high school junior and must be admitted to Lawrence Technological University for the Fall 2018 semester)
  • A two-week summer automotive design course at Lawrence Technological University, which includes housing, meals, and field trips
  • Three passes to the EyesOn Design Vision Honored Black Tie and Silent Auction
  • Three passes to the  EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores, Michigan
  • A three-day/two-night stay in Michigan, which includes the cost for the flight, hotel, and rental car
  • An Apple MacBook Pro

Participating students who place second and third during the competition will receive the following prizes:

  • A two-week summer automotive design course at Lawrence Technological University, which includes housing, meals, and field trips
  • Three passes to the EyesOn Design Vision Honored Black Tie and Silent Auction
  • Three passes to the EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores, Michigan
  • A three-day/two-night stay in Michigan, which includes the cost for the flight, hotel, and rental car
  • An Apple iPad and Apple Pencil
2025 Dodge Hellcat Design Contest Winner

The design the won the “Drive for Design” competition last year

The “Drive for Design” competition has resulted in some pretty stunning vehicle concepts in the past. Ben Treinen of Cincinnati, Ohio took home the first place prize for the 2016 “Drive for Design” challenge, which had students design a 2025 Dodge SRT Hellcat.

“Five years ago, we created Drive for Design to connect with young art students and make them aware of careers in automotive design,” says Mark Trostle, Head of Performance for Passenger Car and Utility Vehicle Design at FCA – North America. “This year, we are joined by Lawrence Technological University and EyesOn Design, both locally based organizations that share our passion to excite, educate and inspire students.”

For more details, or to submit a design by April 28, visit www.fcadrivefordesign.com.

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  • Tim ShultsContributor

    Tim Shults likes to play golf and spend time with his four daughters.