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FCA Canada Wins Highest Number of Best Retained Value Awards from 2018 CBB

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For 11 years, the Canadian Black Book (CBB) “Best Retained Value Awards” have been determining the vehicles, which “have retained the greatest percentage of their original MSRP over the past four years (since 2014).” And this year, FCA Canada has earned the most awards – more than any other domestic OEM – from the program.


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“With Jeep Wrangler and Dodge Challenger being perennial Best Retained Value Award winners, we have come to expect FCA to be on our list,” said Brad Rome, President, Canadian Black Book. “This year, with Ram Cargo Van and Ram ProMaster also winning their categories, FCA is leading the charge for domestic manufacturers. When you build vehicles Canadians want to drive, the results speak for themselves.”

The Ram ProMaster took home the accolade for the category of Full-size Van, while the award for top Compact Commercial Van was bestowed upon the Ram Cargo Van. This is the first time Ram has secured such honors from the CBB.

The Jeep® Wrangler, which is no stranger to these awards, was honored for the eighth consecutive year in the Compact Crossover/SUV distinction. Also a repeat winner, the Dodge Challenger, a seven-time honoree, was a standout in the Sports Car division.


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“To have three of our brands recognized – plus multi-year, repeat winners — in the Canadian Black Book ‘Best Retained Value Awards’ is a reflection of FCA’s commitment to build high-quality, desirable vehicles,” said Reid Bigland, President and CEO, FCA Canada. “We are proud to win more CBB awards than any other domestic manufacturer, recognition that is sure to help consumers who are looking to make smart vehicle purchasing decisions.”