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FCA Sales Decline 10% in September Amidst Changing Vehicle Lineups

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The changing landscape of FCA's vehicle offerings has created unique challenges for the company's sales

The 2017 Chrysler Pacifica was awarded a five star overall safety rating by the National Highway Traffic Safety Administration

While the Pacifica is keeping Chrysler sales slightly afloat, it’s also stealing sales away from its Grand Caravan cousin

September was a pretty good sales month for FCA’s rivals GM and Ford, both of which experienced overall sales increases. Of course, FCA’s current strategy is a bit different than Ford’s or GM’s, with FCA eliminating many underperforming models, so the results are a bit different as well. At the end of September, FCA experienced an overall 10% sales decline in the U.S. market.

What the Experts Have to Say About the Pacifica: Expert reviews on the 2017 Chrysler Pacifica

Over the course of the month, FCA sold a total of 174,266 vehicles. A good portion of the vehicle sold belonged to the Ram and Jeep brandsRam sales were only down by less than 200 units. Overall, FCA sold 51,686 Ram vehicles last month.

2017 Jeep Compass Exterior

As the Jeep Patriot exits the market, the Jeep Compass is absorbing some of its sales

Meanwhile, Jeep sales started to recover after consecutive months of large sales losses. While Jeep sales were down by 4%, this is only a slight decline for the brand compared to the rest of the year.

The Jeep Cherokee and Patriot were the only Jeeps to report sales losses last month. In fact, Jeep Compass sales were up 75% year-over-year.

2015 Chrysler 200 | Fiat Chrysler’s December 2014

With no direct replacement for the Chrysler 200, Chrysler sales are obviously down

With Chrysler eliminating both the Town and Country and 200 models from its lineup, declining sales are to be expected. Still, the Chrysler Pacifica seems to be performing well, with 10,835 units sold in September.

FCA’s decision to reduce fleet sales has resulted in sales declines for the Dodge brand. Dodge sales were down by 30% last month, with 29,938 vehicles sold.

Some of the hype for the Dodge Demon has seemed to have died down. While its release helped the Challenger to outperform its Mustang and Camaro rivals in August, Challenger sales were down by 16% in September.

2015 Dodge Challenger 392 HEMI Scat Pack Shaker

After outpacing the Mustang and Camaro in August, the Challenger has fallen back behind in September

The release of the Pacifica also seems to be stealing customers away from the Dodge Grand Caravan. The Dodge-branded minivan’s sales were down by 62% last month.

Of course, in a market where SUVs reign supreme, the Dodge Durango is doing quite well. Durango sales totaled 6,207 units in September, a 45% sales increase compared to the sales from September of last year.

Eliminating Excess Models: Chrysler 200 production comes to an end

Finally, the return of Alfa Romeo to the U.S. seems to be boosting sales a small bit for FCA. Giulia sales during the first three quarters of the year came in at 6,410 units.

FCA’s overall sales performance during the first three quarters of 2017 is down by 8%. The automaker has sold 1,579,138 vehicles year-to-date.

You can examine how every vehicle in the FCA library did in the chart listed below:

FCA September 2017 Sales