FCA Starts 2018 with a 13% Sales Decline in January
Despite a strong showing from Jeep, FCA's other major brands experienced heavy sales declines last month
2018 presented a fresh start for the brands that make up Fiat Chrysler Automobiles, after a previous year of several sales declines.While several of FCA’s brands began the new year with impressive sales gains, others did not experience that same level of improvement.
Overall, FCA’s sales in January were down by 13%.
132,803 Fiat Chrysler models were sold last month. During January of 2017, FCA sold 152,218 vehicles.
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Jeep, which had consistently lost sales throughout most of 2017, started the year off with a 2% sales increase. Jeep sold 59,703 vehicles last month, as compared to the 58,415 vehicles it sold a year prior.
One of the best sales improvements for the brand came in the form of the Jeep Compass. Sales for the recently-redesigned Compass were up by a massive 222%.
FCA’s other mainline brands didn’t fare as well. Even the Ram brand experienced a sales decline of 16% last month.
Ram sold 29,358 pickups in January. That’s a sales decline of 13% compared to the 33,769 Ram trucks it sold during the first month of 2017.
Chrysler sales were down by 21%. The Chrysler 300, which was gaining sales in the second half of 2017, suffered a sales loss of 51%.
However, the Chrysler Pacifica continues to succeed in the midst of FCA’s sales declines. Pacifica minivan sales were up by 20% year-over-year.
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Most surprising, however, was a 31% sales decline for the Dodge brand. The Dodge Journey, usually Dodge’s best-selling model, only sold 3,362 units last month, a sales loss of 73%.
Meanwhile, the Dodge Challenger was able to maintain rather steady sales. Dodge sold a mere 12 more Challengers last month than it did in January of 2017.
All the while, Alfa Romeo sales continued to rise. FCA sold 1,648 Alfa vehicles last month, a big improvement over the 108 it had sold a year prior.
You can check out how each of FCA’s vehicles fared last month in the sales chart below: