Feeling Blue and Grey? BMW Releases i Look Lifestyle Collection
BMW has made a statement with its electric i vehicles–not just about renewable energy but about eco-friendly materials. As part of the brand’s push toward sustainability, 95% of the materials used to produce a BMW i3 can be recycled. To increase support of this green-conscious method of production, BMW has released a series of lifestyle accessories.
The new BMW i Look Lifestyle collection takes its cues from the i Series of vehicles (the i3 and the i8 supercar). Using similar grey and blue patterns, as well as recycled materials, this collection of stylish accessories are going to appeal to anyone.
Dress Like Your BMW i Series Vehicle
If you’ve ever wanted to take the award-winning look of BMW’s i3 interior with you, the automaker has made it possible. Its new i Look collection brings Electric Blue, White Echo, and Gray Melange colors to items made of organic and recycled materials (mostly felt and metal).
Accessories available for purchase on the Shop BMW website that reflect the plug-in hybrid series include clothes made of 100% organic cotton, a tablet with olive-leaf tanned leather, and a titanium water bottle with an integrated sieve. The full list of rugged but stylish items meant for daily use (more practical than most of the Motorsports accessories being sold) are:
BMW i Hooded Jacket, Unisex
BMW i T-Shirt, Women and Men
BMW i Cap
BMW i Drinking Bottle
BMW i Bluetooth Speaker
BMW i Solar Charger
BMW i Tablet Cover
BMW i Mobile Phone Cover, Small or Medium
BMW i Desktop Organizer
BMW i8 Miniature Model (Scale 1:18)