Fiat and Jones Soda Co. Announce Third Annual ‘Jonesin For A Fiat’ Photo Contest
What if we told you the only thing standing between you and the all-new 2016 Fiat 500x Crossover was simply taking a selfie?
That’s exactly what is happening this summer when Fiat teams up with Jones Soda Co. for their third annual “Jonesin’ for a Fiat” photo contest. To be eligible to win the 500x crossover, the only thing that is required is to submit a selfie, along with the hashtag #JonesinforaFiat500X, through Jones Soda Co.’s official website, Facebook, Instagram, or Twitter.
One grand-prize winner will receive the 500x Crossover and a year’s supply of Jones Stripped, and will have their winning photo featured on a production run of Jones Stripped in 2016. There are also weekly prizes like packs of Jones Soda and Fiat merchandise. Weekly winners will have their photos featured on a national label of Jones Stripped. The contest runs from June 1st through November 1st, 2015. The photos will be judged on quality and creativity.
The 2016 Fiat 500x Crossover features two engine options: an available nine-speed transmission and an all-wheel drive system with a disconnecting rear axle for improved fuel efficiency. The Fiat 500x is also available in five trims and 12 color options.
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The Jones Soda Co. competes in the premium soda market and is known for its variety of flavors and unique labels. One of their main products is Jones Stripped, which is also one of the prizes for weekly contest winners.
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“We’re excited to participate once again with our friends at Jones Soda to bring this fun, creative photo contest to life,” said Jason Stoicevich, head of Fiat Brand North America, in a statement. “”This year’s contest is extra special as it coincides with the introduction of our all-new 2016 Fiat 500x Crossover, the brand’s first available all-wheel drive vehicle that is built in Italy for America. One lucky winner will have even more to photograph and share when this head-turner arrives in their driveway.”
- Lisa CopelandContributor
Lisa Copeland is a contributor to The News Wheel and the founder of Crushing Mediocrity. Lisa Copeland is a leader in the automotive industry, distinguished by Automotive News in 2015 as one of the Top 100 Leading Women in the North American Auto Industry. Lisa was the Managing Partner of FIAT/Alfa Romeo of Austin when it was named a Best Dealership to Work For thanks to her innovative leadership strategies. She now works as Head of Automotive Retail Strategies at The Culture Works and speaks nationwide on building culture in the workplace.