Fiat Chrysler Joins Forces with Katniss for Mockingjay—Part 2 Commercial Campaign
Fiat Chrysler Automobiles is joining the Mockingjay rebellion.
The Italian-American carmaker recently announced it has partnered with Lionsgate in a co-branding partnership, releasing four FCA US commercials. These two organizations are working together to promote the highly anticipated release of The Hunger Games: Mockingjay—Part 2, which is the final installment of the immensely popular Hunger Games franchise.
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The commercial campaign will consist of four television spots, which debuted earlier this week on November 1st. Dodge will have two 30-second commercials, one called “Whistle” and the other called “Playing with Fire.” Each of these commercial will highlight Katniss’s rebellious spirits.
VIDEO: Watch the Dodge “Whistle” Commercial
Ram will also gain a 30-second commercial from the partnership between FCA US and Lionsgate. The truck brand’s TV spot is called “The Official Truck of Heroes,” and showcases the heroes in the popular dystopian movie.
VIDEO: Watch the Ram “The Official Truck of Heroes” Commercial
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The official partnership debuted with Chrysler’s single commercial called “Where You’re Going,” which also lasts 30 seconds. In this commercial, Chrysler highlights Katniss’s journey to becoming the face of a revolution and the legendary Mockingjay.
VIDEO: Watch the Chrysler “Where You’re Going” Commercial
Along with offering glimpses of The Hunger Games: Mockingjay—Part Two, Fiat Chrysler will also be one of the presenting sponsors at the film’s red carpet premiere in Los Angeles on Monday, November 16th. The film debuts across the United States on November 20th.
- Caitlin MoranEditor
A born-and-raised Jersey girl, Caitlin Moran lives in Dayton, Ohio at the moment and loves getting down and nerdy with English. After recently graduating from the University of Dayton with her Masters in English Literature, Caitlin is now combining her love of writing and cars for The News Wheel. She is also continuing her love affair with traveling, broadening her knowledge of foreign automobiles. See more articles by Caitlin.