Fiat Chrysler Joins Forces with Katniss for Mockingjay—Part 2 Commercial Campaign
Fiat Chrysler Automobiles is joining the Mockingjay rebellion.
The Italian-American carmaker recently announced it has partnered with Lionsgate in a co-branding partnership, releasing four FCA US commercials. These two organizations are working together to promote the highly anticipated release of The Hunger Games: Mockingjay—Part 2, which is the final installment of the immensely popular Hunger Games franchise.
Fiat Chrysler is joining Katniss behind the battle lines in Mockingjay- Part 2
Innovative Technology: Check out FCA’s innovative Uconnect System
The commercial campaign will consist of four television spots, which debuted earlier this week on November 1st. Dodge will have two 30-second commercials, one called “Whistle” and the other called “Playing with Fire.” Each of these commercial will highlight Katniss’s rebellious spirits.
VIDEO: Watch the Dodge “Whistle” Commercial
Ram will also gain a 30-second commercial from the partnership between FCA US and Lionsgate. The truck brand’s TV spot is called “The Official Truck of Heroes,” and showcases the heroes in the popular dystopian movie.
VIDEO: Watch the Ram “The Official Truck of Heroes” Commercial
Leave a Lasting Impression: See how the Dodge Challenger Hellcat impressed Europe
The official partnership debuted with Chrysler’s single commercial called “Where You’re Going,” which also lasts 30 seconds. In this commercial, Chrysler highlights Katniss’s journey to becoming the face of a revolution and the legendary Mockingjay.
VIDEO: Watch the Chrysler “Where You’re Going” Commercial
Along with offering glimpses of The Hunger Games: Mockingjay—Part Two, Fiat Chrysler will also be one of the presenting sponsors at the film’s red carpet premiere in Los Angeles on Monday, November 16th. The film debuts across the United States on November 20th.
A born-and-raised Jersey girl, Caitlin Moran has somehow found herself settled in Edinburgh, Scotland. When she’s not spending her days trying to remember which side of the road to drive on, Caitlin enjoys getting down and nerdy with English. She continues to combine her love of writing with her love of cars for The News Wheel, while also learning more about the European car market—including the fact that the Seat brand is pronounced “se-at” not “seat” as you might think. See more articles by Caitlin.