Fiat Chrysler Nabs Handful of 2014 IHS Automotive Loyalty Awards
Fiat Chrysler Automobiles (FCA) US announced yesterday that it had picked up four 2014 IHS Automotive Loyalty Awards this year. Jeep took home two of the four, while Chrysler and Dodge each managed to pick up one of their own.
The Jeep Grand Cherokee won a loyalty award for the sixth time in its life on the market, in the Non-Luxury Mid-Size SUV segment. Meanwhile, the Jeep Wrangler nabbed the award in its category, Non-Luxury Compact SUV, for the second year in a row.
This year marks the 14th consecutive year that the Chrysler Town & Country took top honors in the Non-Luxury Mid-Size Van division. Dodge dominated with the Challenger for the second year running in the Non-Luxury Sport Mid-Size Car segment.
If a vehicle earns a loyalty award, it signifies that, in its segment, it is the car that most drivers return to for their next vehicle, whether for lease or purchase.
“FCA continues to demonstrate superior performance in owner Loyalty across their vehicle segments,” commented Michael Gingell, who is the vice president of global market analysis solutions and corporate development at IHS Automotive. “The fact that they have won loyalty awards for consecutive years with a number of their products shows that they give consumers a reason to remain with their brands.”