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Fiat Chrysler Promotes Education by Providing Bikes, Books to 350 Detroit Students

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FCA Big Bike and Book Giveaway Day

The Big Bike and Book Giveaway Day also taught students how to practice bike safety

Fiat Chrysler Automobiles may be a car company, but it decided to lend a helping hand to 350 Detroit students, offering them an entirely different set of wheels. The Italian-American carmaker rolled out hundreds of new bicycles and stacks of books for some lucky Detroit-area students.

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These students received such wonderful gifts during Fiat Chrysler’s second annual “Big Bike and Book Giveaway Day,” which was held at Palmer Park in Detroit. The bikes and books were given to 350 elementary and middle school students who shined in the educational world with improved educational performance, school attendance, and good citizenship.

“It’s a privilege for FCA employees to help make a summer of fun and learning possible for students in Detroit,” said Lesley Slavitt, Head of Civic Engagement for FCA US and CEO of the FCA Foundation. “The ‘Big Bike and Book Giveaway Day’ is a great opportunity for our employees to work with community-based partners and make such a summer possible for youth in Detroit.”

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Communities In Schools of Metropolitan Detroit (CIS) chose the students who received new bikes. The CIS organization works to help students learn, stay in school, and graduate by providing both education and community resources to students in the Detroit area. More than 700 students in the area have been recognized for their academic and civic achievements thanks to the “Big Bike and Book Giveaway Day,” which was established in 2015 by the Italian-American carmaker.