Timothy Moore
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FIAT GIF Endless Fun Commercial Is, Um, Confusing

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A shot from the FIAT GIF Endless Fun commercial

A shot from the FIAT GIF Endless Fun commercial

Have you guys seen the new FIAT GIF Endless Fun commercial yet? I just stumbled upon it a couple minutes ago and had to drop everything I was doing (so the doughnut that I was eating while scrolling through BuzzFeed) to address how frickin’ weird this thing is. Go ahead, check it out:

FIAT GIF Endless Fun

What in the world was that even?

Look, I understand that FIAT is trying to appeal to younger women, because that’s their main demographic. And younger women apparently spend a lot of time looking at strange gifs on Tumblr, maybe, kind of, I don’t really know, but I think that’s what FIAT was thinking… As a commercial, I think this is just incredibly odd.

I’m not really in the mood to buy a FIAT after watching it at least. Mostly I’ll just be spending the next three hours trying to get Diplo’s “Biggie Bounce” out of my head—or die trying.

Timothy Moore takes his leadership inspiration from Michael Scott, his writing inspiration from Mark Twain, and his dancing inspiration from every drunk white guy at a wedding. When Tim is not writing about cars, he’s working on his novel or reading someone else’s, geeking out over strategy board games, hiking with his pooch, or channeling his inner Linda Belcher over beers with his friends. See more articles by Timothy.