Timothy Moore
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FIAT GIF Endless Fun Commercial Is, Um, Confusing

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A shot from the FIAT GIF Endless Fun commercial

A shot from the FIAT GIF Endless Fun commercial

Have you guys seen the new FIAT GIF Endless Fun commercial yet? I just stumbled upon it a couple minutes ago and had to drop everything I was doing (so the doughnut that I was eating while scrolling through BuzzFeed) to address how frickin’ weird this thing is. Go ahead, check it out:

FIAT GIF Endless Fun

What in the world was that even?

Look, I understand that FIAT is trying to appeal to younger women, because that’s their main demographic. And younger women apparently spend a lot of time looking at strange gifs on Tumblr, maybe, kind of, I don’t really know, but I think that’s what FIAT was thinking… As a commercial, I think this is just incredibly odd.

I’m not really in the mood to buy a FIAT after watching it at least. Mostly I’ll just be spending the next three hours trying to get Diplo’s “Biggie Bounce” out of my head—or die trying.

  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.