New 2015 Trax Commercial is MILLENNIALTASTIC!
Chevrolet launched the new Trax small crossover earlier this year, and based on the first few ads, it’s clear that Chevy will be taking no chances in making absolutely sure that the world is aware that this is a crossover geared toward Millennials. Guys. It has Wi-Fi! Built in!
Take a gander at the 15-second commercial and marvel at the inclusion of all the things beloved by Millennials:
- Aimless guitar riffs
- Xylophone tinkling
- The word “bestie”
- Vintage clothing
- Chuck Taylors
- Ripped jeans
- Going down to Chinatown
- Newfangled tablet computers
- The “Wi-Fi”
- Taking pictures of EVERYTHING
- Taking pictures of doughnuts
- Eating doughnuts
- Taking pictures of eating doughnuts
- “Best. X. Ever.”
- Uploading everything you do to the internet
- The city
- The smart
- Being “city smart”
- John Cusak
- Hot Tub Time Machine (by extension)
It’s a pretty brilliant strategy, really. Hopefully the next ad ups the ante and includes vaping, playing an acoustic guitar in coffee shops, curly moustaches, and useless college degrees that result in years of crippling debt and financial irresponsibility.