First Edition XC90 Sells Out in 47 Hours
Analysts have been laying the future success of Volvo Cars—which continues to rise in China and Sweden despite falling off in the United States—at the feet of the 2015 XC90, which the company itself has long positioned as the figurehead of the brand’s directional shift. That Volvo began offering the first 1,927 XC90s to the public on Wednesday and they were completely sold out by Friday afternoon is a clear enough indicator that they have a lot of peoples’ attention.
Which First Edition XC90 buyers got depended on their respective markets. Americans got the 320-horsepower AWD T6, and international buyers got the 225-horsepower D5 twin turbo diesel. All models will come with the eight-speed automatic transmission and be equipped with Onyx Black exterior, 21” Inscription wheels, Amber nappa leather seats, Charcoal leather dash, and Linear Walnut inlays.
To differentiate the 1,927 First Edition XC90 models from those that will be sold later, Volvo is including “uniquely numbered tread plates and a distinctive badge on the tailgate” in addition to a distinctly branded keyfob. Volvo says that the vast majority of the models were reserved within the first hour of sales, and that they sold seven XC90s a minute at their peak.
Gallery: First Edition XC90 Interior
“We are very pleased, but not really surprised,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “The huge interest in the XC90 escalated to astronomical levels after the world premiere last week.”
The XC90 represents the first all-new model the company has produced under the ownership of Zhejiang Geely Holding and the first built on the company’s Scalable Product Architecture (SPA) platform. It will also serve as a proving ground for the company’s supremely appealing touchscreen center console and a pair of innovative safety technologies.