First Kia K900 TV Spot Aired on Christmas
Didn’t get enough holiday cheer under the tree this year? Then maybe you should have been tuned into one of many nationally televised NBA games airing on ESPN and ABC on December 25. Kia aired its very first Kia K900 TV spot, entitled “Preconceived Notions,” during the basketball games.
The all-new 2015 K900 rear-drive sedan marks one of Kia’s first forays into luxury automobiles (see also the Cadenza). The 30-second “Preconceived Notions” ad highlight the K900’s advanced technology, elegant craftsmanship and materials, and powerful drivetrain. The point of this ad is to highlight how the new model truly does destroy all our preconceived notions about the Korean brand, or, as the tagline says, how “it challenges everything.”
“Kia has always been willing to challenge the status quo, and with next year marking our 20th anniversary in the U.S., we are making our boldest statement yet and redefining what the Kia brand stands for with the launch of the K900,” commented Michael Sprague, executive vice president, marketing & communications, KMA. “The K900 is a modern and new twist on luxury, and our campaign provides a long-term platform to speak to and engage with confident, independent thinkers who actively seek out new products and unique ideas from up-and-coming brands.”
If you missed the first Kia K900 TV spot, you can check it out on Kia’s YouTube page or just sit tight for the second one, which will premiere during the Super Bowl.
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