Follow Jude Law and His Lexus RX in a Scavenger Hunt Around London
The famed actor recently teamed up with Lexus to drive the newest RX about London for an evening of unplanned, improvised entertainment at some of the area’s hottest venues.
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This abbreviated video chronicling Jude Law’s evening introduces us to his real-life evening of improvisation.
Beginning his journey on stage at The Box cabaret, Law was put in the hands of a live audience of viewers from around the world who voted in real-time on what he would do next. This audience-dictated adventure would last for the next hour as Law was tasked with tracking down friends around town (shuttling them in his Lexus, of course) and performing tasks along the way. This included things like working in a restaurant kitchen, working on set designing, and singing on stage.
This escapade is merely the next advertisement–though admittedly an unorthodox one–in Lexus’ The Life RX campaign, which has been going on for the past year with Jude Law. Last year, we were able to catch a glimpse of his life by taking a virtual ride in his RX. Now, participants in “Life RX Live” were able to tell him how to live his life–though only briefly and with constraints.
“You don’t often get the opportunity to be part of something that allows you to be totally spontaneous and create a story from scratch,” explained Law.
As clever as a performance art/advertisement as the stunt was, admittedly there are many other hilariously entertaining things we could make Jude Law do were we able to control him for an evening.
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