Ford 2014 Sales Results: F-Series, Fusion, Escape Score Big
Ford Motor Company moved 2,480,942 vehicles in 2014, down 0.5% from its 2013 sales. The Blue Oval brand alone accounted for 2,386,468 units of that number, which marked a 1.1% decrease from 2013. Given the prolific rollout of new and significantly updated 2015 model year vehicles including the Mustang and F-150, Ford is likely considering its slight decline a major win.
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As could be reasonably expected, the F-Series was Ford’s biggest volume seller, accounting for 753,851 units in 2014. That number reflects a 1.3% decrease from 2013, which was largely expected as the company prepared for the December rollout of the all-new, aluminum-bodied 2015 F-150.
Even in a down year, the F-Series—accounting for F-150, F-250, and F-350—outsold the combination of Ford’s second- and third-best-selling models—Fusion (306,860 units) and Escape (306,212 units).
“Fusion and Escape posted record years, and our newest products – including Mustang and Transit and Lincolns – are attracting strong customer demand,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Demand for the all-new F-150 also is very high, and it now is the fastest-turning vehicle in Ford showrooms, averaging just five days on dealer lots in December.”
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Other big winners for Ford in 2014 include the Mustang, which rode the launch of the 2015 model to a total of 82,635 units delivered, up 7.1% from 2013. Ford utility vehicles also enjoyed a big year in 2014, with the Explorer selling 189,339 units (+6.2%), the Edge adding 108,864 units (-15.7%), and the Expedition moving 44,632 units (+16.4%).
Since launching in June, the Transit tallied 20,448 sales, and the outgoing E-Series remained strong with total sales of 103,263 units.
Other final sales figures for 2014 include: Fiesta – 63,192 units (-11.1%), C-MAX – 27,595 units (-21.6%), Taurus – 52,395 units (-24.1%), Flex – 23,822 units (-8.2%), Transit Connect – 43,210 units (+8.8%).