Ford Aims to Give $3.5M to Harvey Relief Efforts; Announces “Texas Is Family” Customer Assistance Bundle
Ford Motor Company is giving back to the Houston region, which houses 114 of its dealerships, in the aftermath of Hurricane Harvey. The automaker announced that it and its dealers will contribute millions toward relief efforts as well as offering a “Texas is Family” assistance bundle for drivers whose vehicles were lost to the storm.
“Our hearts go out to all of those affected by Hurricane Harvey. Texas is like family for Ford,” said Jim Hackett, Ford president and CEO. “Our teams are working day and night to help our customers, dealers, and communities get back on their feet.”
“The outpouring of support from dealers and employees who want to help is truly remarkable,” said Raj Nair, executive vice president and president of North America. “Thousands of people have suffered tremendous loss as a result of Harvey. For these people, Ford is committed to taking action to make the process of getting their lives back on track a little easier.”
Ford’s efforts include a total commitment exceeding $3.5 million to Harvey relief. The Ford Motor Company Fund will contribute $500,000 to relief efforts across organizations like the American Red Cross, The Salvation Army, and Team Rubicon. Texas dealers are also looking to raise more than $1 million for disaster relief organizations, with Ford pledging to match up to $1.5 million in contributions.
Ford is also providing what it calls a “Texas is Family” customer assistance bundle, which provides customers with immediate need for a vehicle friends and family pricing, deferred payments until 2018, and lowered APR or lease rates through Ford Credit. Current customers with Ford or Lincoln vehicles can also contact Ford Credit or Lincoln Automotive Financial Services to have their payments deferred for two months.
Ford said that it expects inventory losses “to be in the low thousands and isolated to a few dealers.”