Ford and Lincoln Dealers Gave Nearly $100 Million in 2014
The results, which were revealed at the 15th annual Salute to Dealers awards at the NADA Convention in San Francisco, detailed the various efforts of dealerships and their employees to serve the communities around them and make the world a better place.
In addition to donating $97 million to charitable causes, Ford and Lincoln dealership employees pledged a combined 809,160 volunteer hours. It was determined that 82% of all dealers polled in the Survey on Dealer Giving granted money to local causes, and that 95% participated in volunteerism.
“These amazing results exemplify the pattern of caring and compassion we have come to recognize among Ford dealers across the globe,” said Edsel B. Ford II, who chairs the Salute to Dealers awards program and is a member of the Ford board of directors. “We know that regardless of the challenges our dealers face, contributing at this level is done not just out of a sense of duty, but out of a passion they share with their employees and customers.”
Among the most common causes to which dealers felt compelled to donate were those relating to children (80%), education and scholarship programs (59%), religious charities (46%), US Military veterans (44%), and hunger relief (41%).