Ford Announces MyFord Mobile App for Europe
Today, Ford announced at the Mobile World Congress in Barcelona that it will launch MyFord Mobile in Europe. This app will allow drivers to connect to their vehicle with their smartphone in order to do everything from remotely set cabin temperature, check driving range, and even manage vehicle charging.
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Ford says that MyFord Mobile is inspired by personal fitness apps and mobile games, using an interface featuring exercise balls or hot-air balloons that represent CO2 savings. MyFord Mobile connects to the vehicle through an on-board modem, and it will be available in English, Dutch, French, German, and Spanish. There will be no cost for the app for the first five years of vehicle ownership, and Ford will launch the program for the Focus Electric.
“MyFord Mobile makes owning an electric vehicle even more convenient. It displays CO2 savings in terms of objects everyone is familiar with, and shows how further energy efficiencies can be achieved in a way that is easily understood,” said Don Butler, executive director, Connected Vehicle and Services, Ford Motor Company. “Electric car drivers want to understand the environmental benefits their vehicle brings, and also to know how they could improve their contribution to help make a better future. MyFord Mobile helps them to do this.”
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