Ford Announces New Ride-Sharing Pilot in London
Ford Motor Credit Company announced an interesting new car-share pilot program in London that will allow 12,000 customers to rent out their vehicles to other drivers.
The program is one of Ford’s latest ventures in its Smart Mobility platform, which seeks to utilize available technology and innovation to better connect with Millennial customers and capitalize on the ride-sharing trend popularized in part by Lyft and Uber.
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“There is consumer interest in sharing the cost of vehicle ownership, and this program will help us understand to what extent that interest extends to customers who are financing a Ford vehicle,” said David McClelland, vice president, Marketing, Ford Credit. “Realistically, most vehicles are parked and out of use much of the time. This pilot will help us gauge our customers’ desire to pick up extra cash and keep their vehicles in use.”
Ford Credit will work with easyCar Club in London to facilitate pre-screening and booking. When the pilot makes the leap to the United States, where it is expected to accommodate 14,000 customers, the program will work with Getaround.
Earlier this year, Ford announced the public launch of its Go!Drive car-sharing service.
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