Ford is Best-Selling Car Brand Four Years Running
It’s hard not to get a big head when you’ve won the same award four years in a row—especially when you’re Ford Motor Co. and all you know how to do is make vehicles and dominate your competition. After being named the best-selling car brand for four consecutive years, the American carmaker is looking to add a fifth year to its trophy shelf with its 2013 retail sales up 15% year-to-date.
“The great news is that we are not overly reliant on any one segment—we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president of U.S. marketing, sales and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
Throughout the year, Ford has consistently widened its lead over Toyota, reaching over 396,041 vehicles through November. With this wide lead, there’s no reason for the carmaker to feel threatened. Along with being the best-selling utility brand in the industry, Ford has also seen an increase in sales of the Ford Escape, Explorer, and hybrid vehicles—the Ford C-Max hybrid alone drew almost half of its customers from import car brands.
Ford might have a long road ahead if it wants to repeat this accomplishment for a fifth-straight year: early indications suggest that Ford’s profit margin will suffer slightly this year due to an extended 23 vehicle global rollout. But will sales suffer? We soon shall see.
Do you think Ford will be named the best-selling car brand for a fifth year in a row when 2014 comes to a close? Share your thoughts below!