Ford Bringing Edge-Based SUV to Australia for 2018
Ford has announced that it will launch a new, Edge-based SUV in Australia by 2018, adding yet another attractive utility vehicle to its ever-expanding lineup. This SUV will serve as the ostensible replacement for the Ford Territory, for which sales are expected to end in the first half of 2017.
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Since 2012, Ford has doubled the number of SUVs sold in Australia, and as a consequence, sales of SUVs have increased by approximately 40%. According to the company’s internal data, that growth is driven by interest from Millennials and Baby Boomers, both demographics from which SUV purchases have grown two-fold.
“Ford will continue to be ready for SUV growth to reach even higher record levels this decade, so we are investing even more to offer the freshest models with outstanding safety, fuel economy, technology and quality positioning,” said Graeme Whickman, president and CEO, Ford Australia. “Adding the Ford Edge and further expanding our SUV lineup comes as many of the 5.5 million Millennials start having children and similar numbers of Baby Boomers continue to buy them after driving their early popularity.”
Ford will be adding a five-seat version of the Everest in 2017, which will come on the heels of the introduction of the RWD Everest later this year. Ford will also introduce the new Kuga to the market by Q1 2017, and a new EcoSport “Shadow” special edition recently began hitting showrooms. By the time the Edge-based model arrives, Ford anticipates that the number of SUV derivatives it offers in Australia will be hovering around 20.
Ford says that it will outline more details on the Australian-spec Edge, including its name for the market, closer to its debut in 2018.
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- Graham EubankContributor
Graham Eubank is the President of Palmetto Ford. He started with the company in 1990 after graduating from Clemson University. Palmetto Ford is a Ford dealer serving Charleston and carries an extensive line of new cars, including the Ford Explorer, F150, Mustang, Focus and much more.