Ford Bringing Five-Vehicle Showroom to Next at Manchester Arndale
Ford on Wednesday announced plans to open a five-vehicle showroom at the Next store at the Manchester Arndale Centre. No, it’s the Next store at Manchester Arndale. The Next store. It’s…hooohhh boyyy.
That classic “Who’s on First?” bit aside, you might not be aware of Next unless you’re from the UK. Next is a retailer that offers everything from clothing and lingerie to furniture and appliances to flowers and wines. Now, Next will offer Ford vehicles for test driving and purchasing when it reopens in July after its revamp.
Ford says that it will bring in 15 product experts and support staff to help customers with the process. Ford will also be launching an online sales pilot—perhaps similar to its Ready.Shop.Go. tool—that will allow customers in the UK to pick out a Ford vehicle; finance it; and schedule a delivery at its Manchester Arndale location, other participating dealerships, or to their home.
“We have the most extensive dealership network, which has already received significant investment in new FordStores, Transit Centres, and Mobile Service Vans to offer customers specialist retail, van, and service assistance,” said Ford of Britain Chairman and Managing Director Andy Barratt. “These will remain to serve the many consumers wanting to visit a dealer. There is also a growing appetite to browse for cars in other retail environments and online which we are meeting with these new 2018 ventures.”
The initial display at Ford’s Next showroom will include the 2018 Ford Fiesta, EcoSport, and Mustang, and vehicles will be rotated regularly. No, Ford’s Next showroom in Manchester Arndale. Ford’s…here we go again. *womp womp* *iris out*