Ford Calls Upon the Dragon in Commercials Starring Dragon Ball Z Characters
When it comes to cars, Ford doesn’t sell ordinary sedans. According to its latest marketing strategy, the brand instead sells Super Saiyan Sedans!
Goku and the crew star in Ford’s latest marketing campaign based on the popular Japanese series Dragon Ball Z.
This somewhat bizarre campaign is an online-only marketing initiative that has appeared on YouTube and other internet outlets. One can assume it is Ford’s latest attempt to reach out to millennials, this time using Anime-induced nostalgia.
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Commercial 1: The Ultimate Wish Is Granted
During the first commercial, Dragon Ball Z characters Krillin and Gohan gather the Dragon Balls and summon the Namekian Dragon, not to be confused with his more famous Earth-counterpart Shenron. Krillin and Gohan proceed to ask the dragon for three separate cars, all with different features and amenities. Meanwhile, the poor dragon tries in vain to explain that the Ford Focus has everything they want in one car.
Commercial 2: Ford Fusion Technique
In the second commercial, Trunks (son of Vegeta) and Goten (son of Goku) use a fusion technique and combine to become… a Ford Fusion? Regardless, the usually stoic Piccolo seems rather impressed by the power of the sedan.
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The use of Dragon Ball Z characters in order to sell cars becomes even more bizarre and ironic when one considers just how bad the cast of the show is at driving, with Goku and Piccolo taking the gold and silver medals in motorist endangerment.
If these commercials are to be believed, all the protectors of Earth needed in order to defeat the likes of Frieza and Cell was a fully-equipped 2016 Ford Fusion.
- Zachary Berry
Zachary Berry currently resides in the Dayton, Ohio area. However, he enjoys traveling from place to place, as he was born in Oklahoma City and has also lived in Albuquerque and Orlando (such is the life of a military brat). Zachary graduated from Ohio University with a major in Strategic Communication, which is fancy talk for advertising and public relations. Beginning his career at The News Wheel as a lowly intern, he was able to climb his way to the top, eventually claiming his place within the last cubicle on the left. Other jobs that Zachary has held include driving around a safari truck at Disney’s Animal Kingdom. When he’s not putting his nose to the grindstone, Zachary enjoys watching and critiquing movies and television. See more articles by Zachary.