Zachary Berry
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Ford Calls Upon the Dragon in Commercials Starring Dragon Ball Z Characters

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Chevrolet will just have to settle for NarutoPhoto: BagoGames

Chevrolet will just have to settle for Naruto
Photo: BagoGames

When it comes to cars, Ford doesn’t sell ordinary sedans. According to its latest marketing strategy, the brand instead sells Super Saiyan Sedans!

Goku and the crew star in Ford’s latest marketing campaign based on the popular Japanese series Dragon Ball Z. 

This somewhat bizarre campaign is an online-only marketing initiative that has appeared on YouTube and other internet outlets. One can assume it is Ford’s latest attempt to reach out to millennials, this time using Anime-induced nostalgia.

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Commercial 1: The Ultimate Wish Is Granted

During the first commercial, Dragon Ball Z characters Krillin and  Gohan gather the Dragon Balls and summon the Namekian Dragon, not to be confused with his more famous Earth-counterpart Shenron. Krillin and Gohan proceed to ask the dragon for three separate cars, all with different features and amenities. Meanwhile, the poor dragon tries in vain to explain that the Ford Focus has everything they want in one car.

Commercial 2: Ford Fusion Technique

In the second commercial, Trunks (son of Vegeta) and Goten (son of Goku) use a fusion technique and combine to become… a Ford Fusion? Regardless, the usually stoic Piccolo seems rather impressed by the power of the sedan.

More Out-of-This-World Car Commercials: Fiat Chrysler Unleashes the Force in New Star Wars-Themed Commercials

The use of Dragon Ball Z characters  in order to sell cars becomes even more bizarre and ironic when one considers just how bad the cast of the show is at driving, with Goku and Piccolo taking the gold and silver medals in motorist endangerment.

If these commercials are to be believed, all the protectors of Earth needed in order to defeat the likes of Frieza and Cell was a fully-equipped 2016 Ford Fusion.

2016 Ford Fusion

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  • Zachary Berry

    Zachary Berry is a student studying Strategic Communication at Ohio University. So basically advertising and public relations writing. That means he's basically Don Draper, only with a lot less women and booze. Hailing from Oklahoma City, his family proceeded to move to Dayton, then move to Albuquerque, where he did not partake in any meth production, and finally head back to good old Dayton. That's the life of a military kid. Since he had to travel so much, Zachary got used to it, and even enjoys exploring new places. If you couldn't tell by the pop culture references, Zachary also enjoys watching and reviewing movies and television. As the Creative Writing Intern for The News Wheel, Zachary is eager to earn his place among the greats of The News Wheel, and one day wishes to write about a banana car himself. See more articles by Zachary.